BBQGuys: Grillabilities Articles
Over the course of Winter 2019 through Spring 2020, I worked on BBQGuys’ Grillabilities series. A series of content meant to target commonly searched topics regarding grilling in anticipation of Summer of 2020.
The project consisted of 52 beginner-level articles, 15 intermediate-level articles, and 17 advanced-level articles. I worked with our SEO director to determine the topics people were searching the most and what topics we had a high chance of landing the coveted Google featured snippets. I led a team of 1 content specialist who helped research the topics and 2 Copywriters who drafted and wrote the articles. I provided guidance, took a portion of the articles to research myself, and ultimately built all 84 articles using HTML.
This project also served as a good case for implementing a CMS because of how manual the process was. I helped vet several CMS and compiled all my feedback for the company to decide which to implement.